Famous Growth Hacking
Growth Hacking: Marketing Strategy for Developing Startup Business There are several famous growth hacking case studies, including the following:
Hotmail, first launched in 1996 and experiencing slow growth despite the use of conventional advertising media such as posters, billboards and even radio. They found data that as many as 80% of users came from user recommendations, which inspired Tim Draper (one of the investors) to put the sentence “P.S.” I love you. Get your free email at Hotmail “. At first the idea was not accepted because of ethical factors. But finally, the idea was implemented by removing the word “P.S.” I love you “. And as a result, there is an exponential growth until there are 3,000 new users every day.
Airbnb, using the growth hacking method that can not do any marketers (non-programmers). They created a system that allows Airbnb users to pair their ads to Craigslist.org which has more than 10 million users. The convenience that Airbnb provides to its users indirectly benefits Airbnb. With more Craigslist users seeing Airbnb ads, more and more Airbnb users will.
Funnel Growth Hacking
Growth Hacking: Marketing Strategies for Developing Business StartupGrowth hackers focus more on strategies for building a business. They usually set priorities for customer acquisition and business scale. In addition, they also develop, implement, and test ideas to help them achieve their goals. One of the important things in a marketing strategy is measuring success. Most growth hackers focus on the AARRR step, namely:
Acquisition is the first contact point between your brand, website or product and customer. This is an important step because here you will know whether they will engage with your business or not. If your bounce rate is too high, this won’t be good for your business. You can use the heatmap program to see the habits of website visitors. The next stage of acquisition is getting visitors to engage more on your website. For example by subscribing to a blog, starting a trial, or following your social media account.
The second step in growth funnel is activation where people have started using your product or service. Getting subscribers and followers is part of acquisition. While changing subscribers or followers to become customers is part of activation. You can start this step by sending an email to the customer, reminding them of the products and services you offer. Make an interesting email so they want to try your product or service. At this step, customers will also see the value of your products and services to determine whether they will continue to use them or not.
In this step, you must focus on making customers as regular customers. Just because they try to use a product or service once, they will want to continually use your product or service. In this step, you must ensure that they will return to use your product or service in the future.
Word-of-mouth is one of the best marketing strategies. Therefore, references can be one of the strongest strategies to attract more customers. Referrals will help improve organic growth. Then making customers as your brand marketer is one solid marketing strategy. Most people will believe more if they get advice from friends or family in choosing a product or service. Now, many businesses offer discount codes if you invite some friends to try the business product or just share about the product on social media. This step will help increase your website traffic and the number of your customers.
The purpose of a business is to get revenue. After you get a customer, you can of course calculate the revenue you get from the sale of your product or service.