Growth Hacking: Marketing Strategy to Develop a Startup Business
Growth hacking is a marketing technique used by startup companies in the field of technology based on the ability of analytical thinking, creativity-based and social metrics. This marketing technique aims to get publications and sell products. So, in developing a startup business, this term is very much needed.
Growth Hacking Strategy
Growth Hacking: Marketing Strategy to Develop a Business Startup In general, the word strategy refers to a long-term approach to the growth of a business and does not change frequently. While tactics are a short-term implementation of the strategy, and can change according to new information or priorities. Growth hacking strategies are usually divided into 3 types, namely:
Promote business using content, or content marketing.
Promote products in products or product marketing.
Pay for promotional or advertising activities.
After determining the strategy, here are some tactics you can do:
Ensure that your product or service is sought and needed in the market and has high quality. Begin to do a survey when you have ideas about new products. Share the survey before you start producing it.
Make use of email marketing. The first thing that needs to be done is to collect subscribers by installing an opt-in on your website when someone is about to leave the website. Exit-intent will help detect when someone will leave your website and a pop-up will appear before they leave the website. That way, user attention is more easily obtained. And it will increase the likelihood of someone entering their e-mail into your e-mail list.
Offer discounts for social shares. With a social network, you can spread the word about your product or service. In addition, you can get new leads and sales through word-of-mouth and social shares.
Do video marketing. Through video storytelling, you can increase the credibility of your brand and increase your conversion rate. Visual content will attract more attention and views on social media, which can be in the form of infographics, charts, memes, and videos.
Hold competitions to increase brand awareness about your business out there. By holding a competition, you not only get new customers, but you will also get a greater exposure.
Become a Growth Hacker
Growth Hacking: Marketing Strategy for Developing Business Startup Growth hacker is a title that is commonly used formally by various companies abroad, especially in Silicon Valley. The term growth hacker which if translated in Indonesian is a growth hacker, generally used in the digital industry or startup company. Ideally, becoming a growth hacker has the following characteristics:
Have sufficient technical knowledge in conveying ideas to programmers.
Convenient in working with data.
Have good intuition on internet marketing.
Understand how the impact of small optimization on the whole process.
Understand the core value of a product to consumers.
The perpetrators of growth hacking or commonly called growth hackers are people who are experts in using SEO techniques, content marketing, site analysis and testing. In the world of internet marketing, a growth hackers are really needed. Without them, the startup website will not be known by many people. The growth hackers will find out what is the best and most effective strategy for marketing a startup business, without having to spend a lot of budget. For example, by marketing through print, television, Youtube and so on. Or it could also be through social media that already has many followers.