Increase Knowledge About Consumers
The demand for personalized marketing to get the right and accurate data, certainly makes business people more trying to collect as much as possible. And the more data is collected, the easier it is to know anything about consumers.
Application of Personalized Marketing
Personalized Marketing Concepts for the Advancement of Your Business After knowing some of the benefits that can be obtained, it is time to find out how to apply personalized marketing concepts in a business.
1. Gathering Customer Contacts
Consumer contact, especially e-mail, is very useful for determining the strategy and marketing focus of a business. Because of this contact the business owner can detect what is most often sought by consumers in each “click” they do. That way the business owner is able to know exactly the content, incentives and recommendations that are relevant for each consumer. The more contacts gathered, the more effective the personalization will be. This can be maximized by utilizing landing pages, call to action and opt in forms on the website.
2. Send Personal Emails
Compared to sending e-mails using company names, it is better to send an e-mail with the name of a member of the marketing team. Also, if the e-mail sent uses a template, give a little modification so that the words listed don’t appear to come from a machine.
3. Greet the Consumer Personally
We recommend that you mention names and greetings that are not too formal for each email you send to consumers. This will make them feel familiar and familiar with the sender of the email. The familiar feeling that is generated is not impossible to attract someone to open an email even though it contains advertisements.
4. Modification of Technology
Business owners must ensure that the technology platform used is able to handle data, segmentation and automation needed in marketing strategies. The right technology will greatly save time in processing consumer data quite a lot.
5. Website or More Personal Application
This method can be done by making an attractive landing page that matches the target consumer’s personality. Make modifications to the images, messages and designs presented on the website.
6. Content that is close to consumers
Make content that is close to life and problems experienced by consumers. Give something useful in it, then connect with the products and services offered.
7. Interacting with Consumers
Be sure to always monitor social media activity and be there when consumers need help. Or it could also be to create content that is interaction, so that brands get to know consumers and get closer to them.
8. Do Follow Up
Follow up consumers who have made transactions on your business. Can provide the latest product information, involve in the event, give discounts and promos or just slip a thank you note. This will make consumers feel valued.
Personalized marketing will open a wide gap for business owners to expand their business. Those who successfully apply this concept well and are able to utilize all relevant technologies will achieve excellence. But when it reaches the top, don’t forget to ensure good business management to survive.
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