Take advantage of Inbound Marketing for More Effective Marketing
Marketing that joins the digital world is the most powerful blend to bring a business to continue to grow. Modernity and convenience offered by the digital world paves the way for marketing efforts to bring about unlimited strategies. This is good news for the marketing department, which is called the spearhead of the success or failure of a company. One that is often used is the internet. The internet has now become a necessity for most people. Not just to find information or to greet others without being limited by distance, the internet can also be used in the marketing field for promotions and even sales. This function is increasingly being applied every day. Evidenced by the number of digital buying or e-commerce activities both owned by large and small businesses.
To achieve maximum results in marketing activities using the internet, one of the strategies that is currently emerging is inbound marketing. What is meant by inbound marketing? And how is the implementation of inbound marketing to increase the sale value of your business? The following journal provides an explanation for you.
Definition of Inbound Marketing
Take Advantage of Inbound Marketing for More Effective Marketing The concept of inbound marketing was first put forward by Brian Halligan, CEO and co-founder of HubSpot, in 2005. Since 2006, inbound marketing has been considered an effective marketing way of doing business online. Because of this, though it’s slow, this concept has continued to grow until it really gained fame and was applied by most businesses in 2012.
Broadly speaking, inbound marketing is a marketing technique by using relevant content and interactions and solutions to make your business found by consumers in this case consumers who get closer to your products and services. By utilizing current consumer habits that almost every day using the internet, inbound marketing really maximizes the functions of social media, e-mail, search engines, websites, and blogs. Through these platforms, you as a businessman are required to present quality content to attract the attention of consumers.
This is an effort to get consumers who are interested and naturally want to find your business. So that they do not assume that what you are displaying will disrupt activities. Therefore, the content is not carelessly made. You should first analyze the problems experienced and the habits that are often carried out by consumers. Next connect with the products and services you provide. This method is done so that the content presented is not only interesting but also useful. Because in general, people are now looking for solutions through social media or search engines so that inbound marketing is the right way to apply.
Consumers will place your products and services as solutions and things that provide benefits for their problems. Consumers of this type usually have a very high probability of becoming regular customers. Another advantage that can be obtained is that inbound marketing also saves costs. Some of the most widely implemented inbound marketing activities include social media marketing; blogging; search engine optimization (SEO); email marketing; set landing page; maintaining leads and making articles, videos, infographics and so on.